I am Professional.

I specialise in digital marketing strategies for businesses regardless of their size and budget. I utilise my knowledge and experience in conversion optimisation, online reputation management, social media, e-mail marketing, affiliate marketing and front-end development to achieve the best possible outcome.

I can direct an organisation in the visioning of a marketing strategy, develop an economic business case and execute an aggressive digital marketing project plan, focused in SEO, SEM, Social Media and ORM. Known for increasing corporate recognition and web presence while promoting successful content. Have a strong belief in communicating with and motivating my team. Used to manage and maintain large budgeted marketing strategies.

  • Search Engine Optimisation & Marketing strategies and execution
  • Social media strategies, execution and combining with Search Engine Optimisation
  • Team building, training and mentoring
  • Technical SEO audits, strategies and implementation
  • Effective sales and marketing communications
  • Brand development and integrated marketing strategies
  • Business and partnerships development
  • Client Relationship Management
  • 3rd Party Agency Management
  • Affiliate Marketing
  • Budget management, bespoke marketing strategies for different marketing budgets and sizes

Director of Digital Marketing Smart Gaming Group 2011

Smart Gaming Group are the strong force in live dealer gaming. With headquarters in Central London, the company broadcasts their range of regulated, live-dealer gaming products to a global audience. With over 100 employees worldwide and an office in Malta serving their European operations, Smart Gaming Group offers true product differentiation, unique betting features, a totally flexible range of interfaces and products tailored to their customer's requirements.


Responsible for creating international marketing strategies with a £multi-million budget that will effect both online and offline activities, utilising internal skills, 3rd party agencies, affiliates, and other website owners.

  • Create and facilitate SEO, SEM (PPC), Social Marketing, Affiliate Marketing, Media Buying and Press advertisement marketing strategies for multilingual websites with a total page-view of more than 400m.
  • Create SEO strategies for different countries and localities with a focus on cultural differences and search trends in different locations.
  • Increase and maintain rankings for competitive keywords such as live casino and live roulette.
  • Create and implement technical SEO strategies, including analytics implementation, site structure and user journey to improve accessibility and crawl-rate.
  • Create a new, bespoke marketing team tailored to industry needs.
  • Design, implement, and facilitate annual marketing plan for the firm, including overseeing regional Marketing Operations budgets.
  • Networking to create and manage third party agency relationships, strategies and work structure.
  • Develop online and offline marketing strategies to support our TV channel broadcasting on Sky.

Utilised skills

  • SEO strategy development and execution
  • SEM strategy development and execution
  • Social Media
  • E-mail Marketing
  • Affiliate Marketing
  • Team management
  • Budget management
  • 3rd party supplier management
  • Conversion optimisation
  • Migration audit
  • Quarterly reporting

Head of SEO / Snr. Digital Marketing Mgr. SiteVisibility 2010-2011

SiteVisibility brings a team of SEO, PPC, social media, strategy, technical and R&D boffins together to create flexible, future-proof and truly integrated digital marketing campaigns that deliver better results from sensible budgets.


Managed both junior and senior consultants and client campaigns of 10 different clients. Responsible for the development of SEO, SEM, Social Media and Online Video strategies, trained my team on new strategies, techniques, client relationship development, management and maintenance. Worked closely with the Sales Director in creating sales proposals, and tech pitches. Created and managed campaign plans, budget plans and ensured team tasks were completed within assigned budgets. Worked on up-sell, cross-sell and new client plans to support the company’s financial growth.

  • Created, executed and managed key clients’ Digital Marketing activities.
  • Became the technical lead for the SEO team and provided SEO and Digital Marketing audits.
  • Managed integrated marketing strategies.
  • Trained, junior and senior consultants and managers.
  • Managed stakeholder relationships between SiteVisibility and our clients.
  • Worked with the Sales Director to support sales pitches to prospects.

Utilised skills

  • SEO strategy, planning and execution
  • SEO budget planning and management
  • Social media
  • Team management
  • Sales pitches and support
  • Digital marketing audit
  • Technical migration audits
  • On-site client training
  • On-site client support
  • Conference representations

Online Marketing Manager The Causeway Retreat 2009

The Causeway Retreat is the world's first and only addiction treatment and mental health centre entirely based on an island (Osea Island). With it's unique character and location, the island offers the latest treatment techniques lead by leading medical director Dr. Mike McPhillips.


  • Re-engineered, redeveloped, and coded website and web presence within £250K marketing budget.
  • Researched content needs with medically trained personnel to maintain accurate and relevant information.
  • Promoted content optimisations in order to support online marketing spend.
  • Supervised and managed 3rd party service providers for content population, link building, SEO, Google AdWords, marketing material design and PR.
  • Created and managed the online marketing strategy and the team.

Utilised skills

  • SEO
  • SEM
  • Analytics
  • Monthly and quarterly reporting
  • Team management
  • Agency management
  • Stakeholder management
  • Digital marketing strategy and execution.

SEO Manager Claromentis 2007 - 2008

Claromentis provides a secure web platform for your business that includes our framework, intranet software, business process management software and custom applications.


  • Managed 25-member Russian-based team and liaised with Information Architect for web-based software suite and corporate website development efforts.
  • Oversaw activities designed to increase ROI for SEO and maintained front end development schedule.
  • Ensured client satisfaction with continuous improvements and enhancements for software.

Utilised skills

  • SEO strategy creation and execution
  • 3rd party supplier management
  • Front-end Development
  • Semantics
  • Website strategy
  • Content strategy
  • Client relationship management

E-commerce Entrepreneur eBay Turkey 2005-2007

Marketed digital media products, portable devices, and computers. Grew business to achieve £75K turnover within a short time frame whilst obtaining experience in budgeting, logistics, and communications. Provided support for eBay in usability, content strategy, conversion optimisation and search engine optimisation for the website structure and marketing strategy.

Awards Education and Personal Achievements

Bachelor of Arts 1st2006

Archaeology, With Specialisation in Archiving & Presenting Archaeological Data on Digital Platforms Dokuz Eylul University, Izmir, Turkey

Personal Achievements & Awards

  • Guest Speaker at Southampton University, 2007: ‘Using IT to Preserve Cultural Heritage in War Zones’.
  • Voluntary Web Administrator for a non-profit and non-governmental organisation: Friends of Cultural Heritage, with the aim of publishing laws and information regarding the protection of international cultural heritage.
  • Best EU Project, 2007.
  • Best Blogger, 2007 & 2008: Prestigious award from the national Pilli Network, Turkey.
  • Best Technology Website of Turkey, Altin Orumcek (Golden Spider) Awards, 2007
  • Voluntary translation, production and distribution of major feature film sub-titles for the Turkish online film community.

Portfolio of brands I have worked or provided consultancy for

  • Smart Live Casino Logo

    Smart Gaming Group

    As Director of Digital Marketing, I have managed company's marketing budget, the team and the strategy.

  • SiteVisibility Logo


    Managed a team of Digital Marketing Managers and Senior Consultants as well strategies of key clients.

  • Mountain Warehouse Logo

    Mountain Warehouse

    Created and managed a digital marketing strategy and CMS migration project to improve their digital visibility.

  • Robert Walters Logo

    Robert Walters

    Created and managed digital marketing strategy tailored to 34 different countries the company operates in.

  • Welbeck Group Logo

    Welbeck Group

    Created and managed online reputation management strategy and CMS migration project to improve their digital perception.

  • Welbeck Group Logo

    Gala Coral

    Worked on their digital marketing plan to improve their visibility and perception for selected search terms.

  • Stannah Logo

    Stannah Stairlifts

    Worked on their social media plan as part of their lead generation campaign from social media channels.

  • Flightline Logo


    Created and managed their digital marketing campaign to improve the company's visibility and outreach in digital platforms.

  • Find a Property Logo

    Find a Property

    Created and managed their digital marketing campaign based on search terms for location related information.